Lexical entry

ボリュームゾーン

boryuumuzoon

The largest segment of a market or the most common price range.

Business & WorkPure GairaigoWasei-EigoSource: English

Meaning

In marketing, refers to the segment with the highest volume of consumers, often defining the mainstream price range or age group.

Examples

Example Sentences

新製品は、市場のボリュームゾーンをターゲットにしている。

The new product targets the mass market segment.

generated example

この価格帯は、消費者にとって最も層が厚いボリュームゾーンだ。

This price range is the most common mass-market segment for consumers.

generated example

ボリューム・ゾーンでの販売を強化することで、シェア拡大を目指す。

We aim to expand our market share by strengthening sales in the mass market segment.

generated example

Evidence and Provenance